Round2 Lab is addressing the challenges young companies face when scaling up their business.

As a founder and entrepreneur you have successfully positioned your company on the market and are now preparing for the next steps – scaling up your fledgling business to a strong organization with a sustainable competitive position. Are you ready to bring your company to the next level?

The Round2Lab is a program that gives you the expertise to design and implement a successful scale-up strategy. You will work in a non-traditional lab setting thereby learning with and from other entrepreneurs with the same aspirations. You will be coached by top experts in their field and by successful entrepreneurs who have already “done it”.

Due to the Covid-19 restriction the third iteration of the program will be postponed to 2021. Until the program starts we offer a series of Digital Talks that discuss aspects of the Round2 Lab program: experts in the fields of HR, sales, strategy, execution and finance will join us for this series.

Dates & Sessions



In the first session we focus on the current stage of your company and create a gap analysis.
We discuss individual priorities and key challenges that you want to address during the program.


People & Culture

We talk about personal strenghts as a leader & entrepreneur, areas where your management team works well and areas where there is friction, leadership models and key elements of culture that drive performance.



We will learn how to develop and describe a sustainable and actionable growth strategy. We talk about how strategy feeds into business planning, and how strategy communication works within the organization, to customers, and to investors.



These modules are all about disciplined execution. We focus on how to manage your company’s priorities and resources as well as monitoring your performance by following state of the art principles and using well tested tools.


Marketing & Sales

These modules are designed to cover the key elements of setting up a structured sales organization, getting a deeper understanding of how to combine marketing efforts with sales and discuss different go-to-Market strategies.



In these sessions we will talk about financial planning and transaction preparation. In the course of these two days we provide introductions on how to run mergers and acquisitions processes and how to organize and execute an exit.


Grand Finale

We finish the Round2 Lab with the Grand Finale where the scale up plans you have created over the workshops will be presented to a jury and your peers.


Meet our Round2 Lab Speakers!